Doel, where Doel Festival is set, is a mythical place which carries a tumultuous history and hosts uniquely preserved architecture. Our vision for the identity of Doel Festival is to build further on what is already present. Doel is a special place and we want to amplify its magical and strange atmosphere, without imposing. This is why Doel’s history extends itself visually in our design. We developed a visual identity which evolves with every edition, referencing the shiny metal perforated plates covering up the windows and doors of houses, to the washed off graffiti and faded signage. When attending the festival, you can really feel this history of the town, which makes it a unique experience. This is why the visual identity is constructed out of different layers as if we were slowly peeling away some of those layers that show Doel’s unique history and atmosphere. By doing so, we hope that through design we can create an extra awareness for the visitors of the festival and create an extra purpose next to the communicative nature of posters, advertisements etc.