The letters of the logo are drawn on a square grid, which inform the construction of the type, exploring the boundaries of legibility, but keeping it in mind as an important aspect within the communication. The typeface is easy in use and can be applied by all the students and teachers in different forms of communication, evoking the experimental and playful nature of the art school. Leaving room for experiment was key in the development of the visual identity, as it is a core value of the school.