Vrints-Kolsteren was asked to create a new visual identity for the brand Arte, which was formerly called Arternative. Changing the name of the brand to Arte created a clean and recognisable mark that suited the needs of the brand. The development of the atmosphere and visual style of Arte was influenced by the city of Antwerp, keeping in mind the industrial influences of the port and the rich history of fashion that has formed Antwerp over the course of centuries. Next to creating the visual identity, Vrints-Kolsteren has an ongoing collaboration with Arte for print design and other graphic work like showrooms, invitations and so on.
