Vrints-Kolsteren designed the new visual identity for iMal. iMal is an institution that aims to support artistic and creative practices using technologies as their medium. They are an Art Center hosting exhibitions, conferences and performances around arts & cultures in a digital world but also a reflection center focused on research and debates around the critical issues of our technological society. Their creative Fablab encourages social inclusion and innovation towards a more sustainable development. With their educational program, they aim to empower our community and to inspire the next generation to participate in digital culture.
Within the new visual identity of iMal, the different departments receive an equal place and are represented by a symbol and a color code. The identity aims to play around freely with these elements, implementing a set structure to organize a space or the field of view by using basic elements like dots, lines and shapes, but leaving room to confirm or distort that structure, making it more present or almost disappear.