Vrints-Kolsteren was commissioned by Fine Arts and Friends to create their new visual identity. Fine Arts and Friends supports the Academy of Arts Mol by organizing conferences, projects, exhibitions and workshop. The neutral color palette of Fine Arts and Friends works in harmony with the Academy’s vibrant visual communication. An eye-catching bespoke typeface was created to communicate in a clear and recognizable way across all media types. The typeface is a narrow sans serif with friendly details. It features compact shapes allowing it to perform well across many sizes and environments, and aesthetically resulting as a highly recognizable visual element. Making it a perfect tool to be used within the identity.