Vrints-Kolsteren redefined the visual identity of Days Of Gold, resulting in a physical and online brand that is equal parts mindful and sophisticated. Established in 2016, Days Of Gold seeks to support environmentally-conscious and fashionable young buyers, therefore requiring an identity that reflected the attentive nature of the retailer. By offering second hand clothing items, Days Of Gold contributes to minimise the waste and pollution created by the world of fast fashion. The carefully selected font family is sophisticated and elegant, but still has a playful and modern feel to it. In contrast this playfulness, the logo is accompanied by a classic sans-serif typeface. To be used on the brand new digital and social media platforms.